The graphic design concept made use of colours from the Client’s visual identity. We suggested simple animations, drawn with one constant line, thanks to which the design would not distract attention away from the main idea – the narrative about a particular technology. We decided to use only a white outline, with a very few blocks of white colour. With these simple means of expression, we were able to create a modern and viewer-friendly style, while presenting scientific concepts which were, at times, very complex.
Co-authors: text and script: Ewa Rewieńska / animacja: Ursa design