This visual identity was created for a conference on new thermodynamic technology. The first conference on this topic was held in 1988 in Dubrovnik. From the start, the organisers were inspired by places which supported creativity and the exchange of information on scientific development. Subsequent conferences were held in Honolulu, Saloniki and Brussels, among others. The project shown here was prepared for the conference in Krakow in July 2009. The visual identity provides information as well as reflecting the character of the event, in a sense describing it.
Each element of the visual identity is a graphic interpretation of the scheduling. Each colour represents a different lecture topic. The event logotype is featured as a conference calendar. The infographics present a clear plan for each day of the conference.