client:

ESA Microwave Solution

 

  • / WEB

ESA-ms is one of the largest suppliers of microwave feed systems for ground station antennas.  Sounds serious? Luckily, the team behind this brand are not only first-class professionals in the technological arena, but also people with a great eye for design and aesthetics.  Thanks to this, we were able to create an identity and website which we are incredibly proud of.

The brief included creating a new visual identity for a company which has been active on the German and European markets for years.

 

We decided to opt for bold form and strong colours, and direct references to style features from the Space Race era.

We chose add hand-drawn illustrations to the informational materials about the company, in order to add an “artistic” twist to the whole.

 

At the same time, we suggested a very “technical” typeface, reminiscent of descriptions which might have come straight from a space station.

An important component of the visual identity was the webpage, which had the aim of explaining ESA itself and its range of activities to a wide audience.

 

Here, we also emphasized clarity and readability in the message, breaking it up only with a spectacular photograph on the home page.

team assets:

FULL STACK DEVELOPER

Piotr Sember

partner & account executive

Marta Szmyd

ARTIST & GRAPHIC DESIGNER

Mateusz Pappe

+48 501 740 191

mill@millstudio.pl

brand

ANALYTICAL PHASE

brand analysis

moodboard

communication strategy

 

DESIGN PHASE

logo design

creating new SIW

design of jobbing prints

design and typesetting of promotional materials

 

PRODUCTION

DTP production  +  overseeing printing

web

ANALYTICAL PHASE

creation of website structure

 

DESIGN PHASE

client panel / UX

layout + RWD / UI

 

CODING PHASE

design implementation / CSS3, HTML5, JS

backend coding / PHP, MySQL

WordPress integration / CMS